Matt Salmon joins as Head of Agency Sales

13 February 2012

Channel 4 today announces that Matt Salmon, Hearst Magazines UK Group Commercial Director, is to join the broadcasters' sales force as the second Head of Agency Sales.

Matt Salmon will report directly to Sales Director Jonathan Allan and will be responsible for the relationships, output and revenue for half of Channel 4's agencies and clients.  He will lead a multi-disciplined, integrated team of 50 across three agency teams, and will play a key role in the strategic development of C4's market offering.

Salmon joins Channel 4 from Hearst Magazines UK, where as Group Commercial Director, he was responsible for defining and delivering the company's advertising strategy at a group level. Prior to his promotion to this role in 2010, Salmon was NatMag's Group Publishing Director, running the Lifestyle group of magazines and websites.

Matt Salmon joined NatMag in 1994, working in a variety of advertising roles that include NatMag Direct, Central Sales and She Magazine, before his promotion to Group Publishing Director in May 2006.

Jonathan Allan said of the appointment:

"Matt is a clear leader and has managed a great deal of change at NatMag/Hearst, from which we will benefit greatly as we transform our approach towards agencies and clients. He also brings with him a different perspective on sales from the magazine sector and has many close client relationships, which will help us as we aim to get closer to them as a marketing partner."

Matt Salmon joins Merlin Inkley as Head of Airtime and Portfolio Management, as well as newly appointed Head of Agency Sales, Damon Lafford and Head of Trading Ed Chalmers, to form the top tier direct reports of Allan's 200 strong Sales Team.

Jonathan Allan is in the process of recruiting for a Head of Digital and Partnership Innovation, who will be responsible for driving industry-leading sales innovation across disciplines, and will join Salmon, Lafford, Inkley and Chalmers as the Senior Management in Channel 4's sales force.