Noel Fielding explores the weird world of Japanese gameshows for C4

Channel 4 today announced a new 1x60 commission Only in Japan (w/t) from Rumpus Media. 

Presented by Noel Fielding, this brand new studio show will offer a look at popular culture in Japan and, in particular, the weird and wonderful world of Japanese gameshows.  They’re big in Japan, but could any of them take off over here?

Japanese pop culture is one of the most distinct modern day cultures in the world. Noel will explore the news, adverts, products and inventions from the land of the rising sun – from the slightly unusual to the downright bizarre.

Once he has got a feel for this remarkable society Noel will challenge two teams of famous faces to compete in rounds from often peculiar but always fun Japanese gameshows, all in a bid to win the honour of becoming champions. Will these Japanese games take off here or will they get lost in translation?  

The programme is produced by Rumpus Media with Tamsin Dodgson, Ian Wimbush and Emily Hudd as Executive Producers . The commissioner for Channel 4 Entertainment is Sarah Lazenby.