November 4oD report - Blockbuster month for 4oD

November proved to be the most popular month so far in 2011 for Video on Demand viewing - with Channel 4 catch up and archive content attracting 44million views during the month, across all the platforms on which 4oD is available.

Bafta Award winning ASBO teen drama Misfits was the most viewed series in November, clocking up an impressive 3.5m VoD views.

Channel 4's long running youth drama series Hollyoaks proved to be a consistently popular 4oD performer, attracting 3m VoD views, up half a million on October's total. Made in Chelsea followed a close third, with 2.8m VoD views throughout November.

Drama series Top Boy and Fresh Meat are still a hit with 4oD users, drawing 2.4m and 1.8m VoD views respectively, during November.

Year to date, long form VoD views have now risen to 387million, an increase of 17.3% year on year.

Entertainment was once again the most viewed genre, bringing in nearly 15m views throughout November, an increase of over 4m compared to October, thanks to the success of series such as Derren Brown: The Experiments, Tool Academy, and 8 out of 10 Cats.  The popularity of Misfits, Hollyoaks, Top Boy and Fresh Meat delivered a strong monthly total for Drama, with over 11m VoD views throughout the month to the genre.

On the main 4oD platform, 4oD on Channel 4.com, average monthly unique users rose to 5.1m, up from 4.2m in October.