Rowntree's sign one year Film4 sponsorship

8 May 2015

Channel 4 Sales today announces a brand new partnership with Rowntree’s that will see the Nestlé brand sponsor the 9pm film on Film4 every day of the week.

 

The one year, seven figure partnership launches on Monday 11th May 2015 around 9pm film The American starring George Clooney.

 

J.Walter Thompson is responsible for the sponsorship idents that showcase the family of Rowntree’s sweets by turning them into a series of extravagant and humorous ‘rider’ requests from demanding film stars.

 

The deal was brokered by Channel 4 Sales’ Group Partnerships Manager, Lucy Hughes and Glenda Goveia, Group Partnerships Director, Zenith.

 

Jo Bennett, Rowntree’s Senior Brand Manager, Nestlé said: “This exciting new partnership with Film4 will enable us to bring to life our unique and playful family of sweets, reminding our consumers just how special they are.

 

Glenda Goveia, Group Partnerships Director, Newcast said: "We have been searching for the right opportunity to re-establish the Rowntree's brand in households across the UK. The 9pm Film4 sponsorship provides an iconic platform for the UK's most iconic sweet brand to say hello again."

 

Rupinder Downie, Partnership Controller, Channel 4 said: “This partnership provides Rowntree’s with the perfect daily platform to showcase the variety and range of their products to Film4’s receptive audience. As the biggest dedicated film channel on UK TV Film4 continues to be highly desired, offering a daily line-up of celebrated movies that guarantee a choice for every type of film fan – for free.”

 

Ends.