Utopia 2 by 4Creative

Utopia: The Lost Game launches

This week saw the launch of 4Creative’s campaign to promote the second series of Dennis Kelly’s critically acclaimed conspiracy thriller Utopia.

Responding to a brief from Channel 4 Marketing to create hype for the new series among Utopia fans while bringing new viewers to the show, Channel 4’s award-winning in-house creative agency conceived and produced an integrated campaign comprised of TV trailers, digital posters, an interactive web experience and online homepage takeovers across Channel4.com, Radio Times, The Telegraph, The Guardian, TV Guide and more – each reflecting the show’s distinct visual style.

Nik Windsor, Business Director, 4Creative said: “We established the Utopia brand for series one in a world of yellow, a colour that popped out of Dennis’ vision.”

“It made sense to continue growing the brand with the established yellow look and feel, but this time we focused on the unnerving presence and agenda of ‘the Network’ in our integrated campaign.

We came up with the premise of the ‘All seeing eye’. It watches you. Wherever you are. Whatever you are doing. The eye is representative of the drama’s underlying theme that ‘The Network’ knows your every move and is following you.