Vlogglebox brings online viral content to E4

25 May 2017

Channel 4 has commissioned a new Gogglebox-style review show for 16-24 year-olds featuring online viral content and a regular cast of young reviewers, exploring the content they consume beyond their television sets.  Produced by Studio Lambert, a first series of 6 x 60' episodes of Vlogglebox will launch on E4 on Sunday 18th June.

Vlogglebox is a weekly, fast-turnaround series that reveals what this age group, and sometimes their extended families, are really watching on their phones, laptops and tablets. The returning cast of young reviewers react to the very latest viral videos and short-form content that everyone is talking about in the week of transmission. 

As well as bringing the humour, charm and warmth of Gogglebox to a new, younger, E4 audience, Vlogglebox is also innovative in the way it is filmed: most of the show will be shot on iPhones attached to the cast's phones and tablets. And unlike the traditional Gogglebox sofas, the reviewers on Vlogglebox are seen watching online hits on a variety of devices and in a wide mix of locations, including on buses, fast-food restaurants, etc.. enabled by the flexibility of filming with such adaptable devices.

"We all know there's a generation growing up who are captivated by entertaining content that's never seen on conventional television," says Tania Alexander, executive producer of both Gogglebox and Vlogglebox, "and so we were very excited about adapting the Gogglebox format to bring that content to E4 in a fresh and amusing way."​

Ralph Lee, Deputy Chief Creative Officer Channel 4, says, “"This new project with Studio Lambert brings a unique mix of short-form content and innovation to the recognisable Gogglebox brand  – bringing together the best of traditional television and changing viewing habits of teenagers. It is a great opportunity to explore new ways to engage with younger audiences and hear what the youth of today really think about the world around them.”