![On the left it shows the logo on a green background, then in the middle on a pink/orange gradient background it says "I couldn’t be more excited to join the incredible Channel 4 team to help accelerate the commercial enterprise and support our advertisers, agencies and partners on the exciting journey ahead." Beneath it says in bold Rak Patel, Chief Commercial Officer at Channel 4, starting in January 2025. Then on the far right is a headshot of Rak Patel who is wearing a light green jumper.](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2024-10/Appointment%20social%20Oct%202.jpg?h=d1cb525d&itok=PVofLeIU)
Channel 4 appoints Rak Patel Chief Commercial Officer
Channel 4 today announced the appointment of Rak Patel as its Chief Commercial Officer. In this newly created role, Rak will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation’s advertising revenue. A key focus of the role is to