![A still image from the Channel 4 ident, showing the Channel 4 logo in a wintry setting where it oversees The Snowman, The Snowdog and James, the boy from the first The Snowman film, playing in the snow.](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2022-12/The%20Snowman%2040th%20Anniversary%20Ident%20-%20Publicity%20Still.jpg?itok=AC92xi3K)
THE SNOWMAN™ MELTS HEARTS ONCE MORE IN NEW CHANNEL 4 CHRISTMAS IDENT
Animated ident celebrates the 40th anniversary of the much-loved animation’s debut on Channel 4 Channel 4 has commissioned award-winning production company Lupus Films ( The Tiger Who Came to Tea, We’re Going on a Bear Hunt) to produce a snowy seasonal ident featuring the beloved characters from The