Channel 4 rebrands as Channel 4th in election campaign urging people to “be lazy, just vote”
Watch Channel 4 News Live Stream Channel 4 is launching a campaign to encourage people to vote in this week’s General Election, rebranding as Channel 4th in a playful reference to the July 4th polling date. Developed by Channel 4’s in-house award-winning creative agency, 4creative, the campaign sees