![It shows Krishnan Guru-Murthy holding a 'th' sign beside the giant green 4 installation at the Channel 4 London office. On the windows in the background are posters that say 'Vote on the'](http://assets-corporate.channel4.com/_flysystem/s3/styles/16_9_ratio/s3/2024-07/LANDSCAPE_V02%20Krish.jpg?itok=Xm_Vo5hC)
Channel 4 rebrands as Channel 4th in election campaign urging people to “be lazy, just vote”
Channel 4 is launching a campaign to encourage people to vote in this week’s General Election, rebranding as Channel 4th in a playful reference to the July 4th polling date. Developed by Channel 4’s in-house award-winning creative agency, 4creative, the campaign sees the on-air channel graphic (the