Every Body Moves

28 August 2024

Channel 4 has teamed up with ParalympicsGB to launch a major, on-air campaign to encourage disabled people across the UK to take up a sport. 

The campaign runs across Channel 4 channels throughout its extensive coverage of the Paralympic Games and will drive viewers to the Every Body Moves initiative – a project run by ParalympicsGB to match disabled people with a local sports club.

Coverage of the Paris 2024 Paralympic Games on Channel 4 will be interrupted at least four times a day to highlight the initiative through an onscreen QR code that, when scanned on a smartphone links directly to sports clubs in a viewer’s local area. As the QR code appears, there will also be studio discussions about the project and features profiling the work and participants.

On the Every Body Moves portal, users can tap in their postcode and the site will show a range of inclusive sports and activities. The site makes it easy for people to identify and try out local groups across a full range of sports, supporting more active lifestyles and also bringing people together, helping mental well-being, and fostering communities.